Moo and Oink is an iconic south side Chicago meat brand, dating back to 1948. Though all physical stores have since closed, products are still available for purchase at most grocery retailers.

Their most recent released product is their boneless BBQ pork riblets. My team and I were tasked with creating a summer 2024 campaign promoting this product.

Our goal was to get busy “activity moms” with hectic schedules who struggle with feeding their picky eaters to choose Moo and Oink boneless riblets as a go-to meal by showing they are customizable.

I was in a copywriting role in this project, working with creative director Valerie Sanchez & strategist Emmanuel Flores.