Werther’s Original. Hm…oh yeah, I forgot about those. I really only eat them with Grandma. She usually has to rumage through her Mary Poppins bag to offer us one.

Werther’s Original are perhaps the most well known, best grandma candy out there. But how can we shift the perspective?

The goal of this campaign was to convince moms that Werther’s Original is the best candy to have on hand because no one can resist a Werther’s.